Google Wear

Here's a fun and challenging concept: digitally changing peoples' clothing. I have done it earlier for boredom college projects, paper-doll-pasting web images of clothing onto myself just to see if the fashion suited me. Yesterday's photo business requirement proved that my previous boredom projects were not actually a waste of time, and ended up being quite fruitful in gaining knowledge of digitally painting fictitious clothing on existing portraits.

My challenge was thus. We advertise on TheKnot.com, a website for brides and grooms to shop for vendors for their weddings. Amkar Photography has a profile on The Knot which advertises our services. To entice shoppers to choose to look at our profile amongst 20-30 other ones, we needed a visually catching and interesting image to draw people to click on us.

I loved this shot from my last engagement shoot, and I wanted to use this as the Knot profile image.

Their faces are large enough to be properly visible when the image is small, and it has an intriguing nature being that she is seemingly upside down (they were laying on the grass), and their faces looking at each other tend to have that ying-yang interlocking quality which looks pleasing and loving. I had to use this shot on The Knot profile to attract browsing brides. The only problem I perceived was: they aren't dressed in wedding attire. As a wedding photography business, we need to portray what potential clients expect they will get: wedding photography.

Instant solution: Digital artistry... and clothing provided by Google search. So, I searched online for the proper resolution of a white tuxedo for him and a fitting bridal gown for her, and bam:

Now it's their wedding day! Like magic. They look so nice in their Google clothing ;). The challenge here was made simpler in that I really only had shoulders and chests to clothe.

Since this is a sneaky advertising measure, I decided not to share this on my Amkar blog since this couple might be a little weirded out if they saw this strange change in clothing they wouldn't have anticipated. Well, you have to do what you have to do in order to make your mark and stand out. Plus, this is an advertising measure, and I would never make such a drastic change on a client's photos which would be sent to them for personal use.

Dilly dallying boredom project graphic design knowledge attainment points for fruitful future application: 10.